Media Mention: Develop Candidate Personas with 8 Tips from Recruiters

Justin Vajko • September 8, 2022

Justin was quoted by NXTThing on the topic of creating candidate personas for the purpose of recruiting. He shares his trick of using a before/after grid to come up with great messaging points that recruiters can use when reaching out to candidates.

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Justin Vajko, Founder at Dialog

Justin Vajko (vay-koh) is a speaker and award-winning marketer who is passionate about connecting great employers to great employees. Justin has seen too many fantastic companies struggle to recruit efficiently. That's why he and his company Dialog help employers generate more job applications from qualified applicants by building their reputation online using video. Justin lives in Chippewa Falls, Wisconsin with his wife and three kids in their first home where he’s on a steep learning curve wrangling non-working appliances and fixing leaky faucets. Have any tips for how to properly mud drywall? Let Justin know on LinkedIn.

Liz Gelb-O'Connor on the Talent Journey Podcast

Skills over degrees ft Liz Gelb-O'Connor of ADP

By Justin Vajko • July 24, 2023
In this episode of the Talent Journey podcast, Justin Vajko interviews Liz Gelb-O'Connor, the global head of employer brand and marketing for ADP.
Lauren Surman

Getting started in recruiting ft Lauren Surman

By Justin Vajko • July 17, 2023
We sit down with Lauren Surman, an up-and-coming recruiter who does things a little different. Lauren focuses on making the people around her feel good and supported without expecting anything in return. She believes in going into interactions with an open heart and a mindset of giving rather than manipulating for personal gain. This approach has helped her build a solid reputation and generate referrals and business. It highlights the importance of empathy, genuine connection, and providing value to others as a foundation for success in business and professional relationships.
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